Case

Does your organization face challenges with digital marketing and content production? Be inspired by reading or watching about how we tackled a few of our clients challenges. Don’t hesitate to contact us with thoughts and questions.

Bixia

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Bixia

_Brief

Create a concept which positions Bixia as a unique electric company and take ownership of the term locally procured electricity.

_Purpose

Strengthen customer loyalty, attract new customers and create a soul internally in the company. The modern farmers delivery and nudging is used as an approach. Illustrated through a farmer with high credibility and who has taken the move towards and more modern farming and locally procured electricity. Ecologically is logical and locally procured is even better. Durable and the obvious choice.

_Concept

Sunt bondförnuft.

Result after 6 weeks of campaign period:
– Preference at first brand measurement: 64%
– 75% think that the advertising conveys locally produced electricity.
– 350% increase in purchase intent.
– Great social media engagement; 7% watch more than 10 sec of the videos when retargeted.
– Increased site traffic, lowered customer churn and 42 new contracts.

Cloetta

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Cloetta

_Problem

A lack of good and engaging content for their brands social media channels, such as Läkerol, Polly, Malaco and Ahlgrens bilar.

_Solution

We created a content playbook together with Cloetta which guides us through quick concepts intended for production and distribution in social media. A content for social media which you can relate to, laugh with and recognise. Simply put yet another reason to love candy.

_Results

Now even tastier on social media.

7-Eleven

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7-Eleven

_Brief

Produce brave content that creates an interest, engages and surprises the target group. This should result in an increased brand awareness which in term leads to an increase in store visits.

_Insight

70% of the customers makes the decision to visit the 7-Eleven stores maximum 5 minutes before the visit and purchase. A styled and design product image with a logo overlay is not enough in order to be top of mind among this target group. We have to entertain, awake emotions, create relationships and have impeccable timing.

_Our solution

Storytelling. More than just hot dogs. A reality series which follows some of 7-Elevens coworkers in their workday. Personal, transparent and honest conversations that establishes this relationship which then leads to more store visits.

This is achieved through strategic levels of content productions which are adapted for a backwards leaning storytelling when the customer have some time over, fast entertainment during short breaks and product reminders on-the-go.

This resulted in an enormous positive feedback among the target audience with quotes like “The best advertisement ever!!!!!” and achieved an increase in store visits to meet and chat with the staff from the reality series.

Jernhusen

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Jernhusen

_Brief

Position Stockholm’s Central Station as an effective, available and attractive railway station with its own unique visitor values.

_Solution

We create interesting and engaging content that is easy to consume On the go in order to meet the travelers needs on location by using geographically targeted ads and the latest formats adjusted for each different platform.

_Results

The content and advertising creates a curiosity among the Central Station’s visitors and travelers. Projects like Norra Hallens new food destination have an average view time of 18 seconds on its video content.

Klarsynt

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Klarsynt

_Problem

Differentiate and clarify Klarsynt’s position as experts in an industry that otherwise only communicates fashion and price.

_Solution

Create a campaign with national and local messages which clarifies that Klarsynt’s staff are expert opticians and in addition, also offer good looking fashionable glasses.

_Results

400% increased traffic to local opticians on the website, 500% increased brand awareness, a clear increase in number of visitors to the physical optician shops during the campaign.

 

Peak Performance

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Peak Performance

_Problem

Like most brands, Peak Performance is investing more in e-commerce. The goal is to drive cost-effective sales, create loyal customers and find new customers in new markets.

_Solution

Split the communication based on the entire customer journey. Customizing messages to target groups who don’t know the brand yet, who didn’t purchase certain product lines and specific messages towards existing customers.

_Results

A positive ROI which ranges between 10 to 32 times the investment.

Kelda

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Kelda

_Problem

Kelda had no presence on social media and took the decision to start with Facebook without any content strategy or production in plan.

_Solution

We created a content marketing strategy and produced a concept with look’n’feel for social media based on cost efficient content production with high quality.

_Results

The presence of the brand is today very successful and the content productions create a very low cost per view when used in advertising campaigns.

Härjedalskök

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Härjedalskök

_Problem

Increase online conversions of new business and create a more cost efficient advertising.

_Solution

We created a new digital advertising strategy for Härjedalskök, a strategy which encompasses a forward leaning approach to media purchases through Google’s and Facebook’s different advertising platforms, such as Youtube, Adwords, Instagram and the Facebook Newsfeed. The communication lifted the brand as the expert in order to create a higher level of interest and top of mind in the target group.

_Results

uring periods of high reach in our target group of over a million persons with an explicit interest in kitchens, we have driven the search market forward and clearly increased the overall search queries in this market. The conversion focused advertising generates a cost per acquisition which is five times lower then our goal established together with Härjedalskök.

Kolmården

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Kolmården

_Problem

The advertising strategy was built on traditional media and the client realized that a shift needed to happen in order to modernize and digitize it.

_Solution

Reverse the prioritization of advertising channels and media in order to make sure that social media could capitalize on the strongest reach and at the same time the best accuracy in today’s media landscape. We are planning all media investments based on social media first and, if necessary, we supplement with the purchase of other channels, primarily outdoors.

_Results

Increased online sales by 20%, proven online ROI with a low point of 420% – and a peak of 7 540%. Average ROI over all digital advertising during 2017 was a tremendous 723%.

Friskis & Svettis

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Friskis & Svettis

_Problem

Create an engaging main campaign and concept for the season start 2016. The campaign had to start with a viable concept in social and digital channels, but also to work outdoors and at the facilities. The purpose and goal of the campaign and concept was to recruit new members as well as renewing existing annual memberships.

_Solution

At the time, one of the strongest trendy Instagram accounts was @muradosmann and #followmeto. We found our inspiration in this concept and made it work for Friskis & Svettis’s target group by asking the question: Who are you taking?

_Results

Thanks to the concept and question asked in the advertising we created a great word of mouth and recommendation effect which influenced a larger target group than initially found, at the same time as it activated the existing members as ambassadeurs.

Gröna Lund

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Gröna Lund

_Problem

The advertising strategy was built on traditional media and the client realized that a shift needed to happen in order to modernize and digitize it.

_Solution

Reverse the prioritization of advertising channels and media in order to make sure that social media could capitalize on the strongest reach and at the same time the best accuracy in today’s media landscape. We are planning all media investments based on social media first and, if necessary, we supplement with the purchase of other channels, primarily outdoors.

_Results

Two consecutive years of visitor records in the park, increased online sales by 50%, a proven online ROI with a low point of 800% and a peak of 3 000%. The average ROI over all digital advertising was a tremendous 1 146% during 2017.

Estrella

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Estrella

_Problem

Attract an interest for the brand through great content within the target group of 15-25 year old males, the largest consumer of snacks today.

_Solution

Revise the existing content marketing strategy and communication using audience based insights in order to create a customized tonality, themes and trend sensitive content specifically for the target group.

 

_Results

A new content marketing concept based on both photo, video and GIFs. The focus is aimed towards memes, epic recipes pop culture relevant humor.

Huawei

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Huawei

_Problem

Increase consumer awareness regarding the quality of Huawei’s mobiles and the model P10’s USP’s, focusing on their global product launch “Perfect Portrait”.

_Solution

A campaign with influences that reflects the brand and product and which can credibly explore the phone and its features.

_Results

With millions of views in Sweden and communication for all stages of the sales funnel, P10 was at one time of the launch period sold out in stores.