Along with very specific segmenting, AI-robots will ensure that the right message reaches the right user at the right time in the right way. In such a world the creative uniqueness of you message is of utmost importance. Combine this noise with general advertising numbness and your message must really give value to be heard. Only brands representing values that resonate with the customer and create added value will be given the attention needed to try to sell something.
This is why content is king and it dictates the rules for digital communication.
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