Gröna Lund

For the past ten years, we have been the media agency for all of Parks & Resorts, including Gröna Lund. Together with their inhouse agency, we have defined a strategy where the media philosophy is based around social media.

We have identified a strength in combining aggressive, digital marketing with outdoor advertising. Throughout the years, this strategy has lead to several all time-high records in sales as well as the number of visits. Our tight collaboration with Inhouse at Parks & Resorts, has laid the foundation of an agile process, where we have daily touch-points and contacts with each team.

Annually, we carry out over 50 campaigns including everything from new attractions within the amusement park to concerts with world artists as well as pentathlon events.

The example above and below are from the campaign which created awareness of the new concept “Ticket to Play” in 2023. 

The film was one of the main units, used for YouTube and social media and the image below is of one of the 170 striped buses, to add to reach within the Stockholm area.

Production: Syndicate and P&R Inhouse