Terrafem

For all women's rights

Terrafem is a non-profit organization that works for women and girls' right to live without men's violence and dominance. With a helpline, protected housing, and counseling, Terrafem offers support and advice in 74 different languages.

The campaign "For all women's rights" targeted women with foreign backgrounds to inform them about their rights as women in Sweden and to increase awareness of Terrafem's existence.

As the films addressed a heavy topic, it was important to balance the seriousness with a warm and inviting visual expression. To increase the chance that as many people as possible would take the message to heart, we produced the film in five different languages - Arabic, Persian, Tigrinya, Ukrainian, and Swedish. The films were created with a direct address in each language, so that the message would resonate and feel personal.

Ad placement

Youtube & DOOH

Awards

Shorty Impact Awards 2023 - Gold
Luum Awards 2023 - Silver x2
Lovie Awards 2023 - Shortlist
Swedish Content Awards 2023 - Shortlist & Silver
Youtube Awards 2023 - Shortlist

 

Team:

Tobias Franzén, Project Manager

Frida Byström, Production Manager

Matilda Hansson, Creative

Johanna Andersson, Creative

Sara Wikström, Director

Erika Savander, Editing and Grading

Emma Andersdotter, Digital media specialist

Petter Bülling, Photographer

Georg Schierbeck, B-photographer

David Lebna, Gaffer

Hampus Kung, Sound Design & Mix

Sune Chee, Director, Editing and Grading

Jessica Da La Torre, HMUA

Katarina Ohlsén, HMUA

Bernardita Nunez, Head of Operations Terrafem

You have the right to be treated with respect.

No one is ever allowed to offend, ridicule, or harm you.

You have the right to hold your own opinions and express them.

You have the right to feel and think as you wish.

You have the right to your own finances.

You have the right to education, work, and deciding your income.

You have the right to decide what happens with your body.

You decide who, where, and when someone touches you.

You have the right to live safely.

You should not feel scared in your own home or anywhere else.

Neither your husband, father, nor brother can deny you these rights.

You have the right to a life free from violence.

Terrafem stands up for your rights!

The campaign resulted in 854,197 ad impressions and within two weeks it received 110,813 views with an average view time of 17 seconds.

New business

client@tas.se

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