#Kavlaupp
A national vaccination awareness campaign using Sweden's most beloved voices to reach vaccine-hesitant communities across 7 languages.
Client
KOMM
Year
2021
Languages
7
Award
Gold, Svenska Designpriset
Reaching a hesitant nation
During Sweden's Phase 4 vaccination rollout in summer 2021, achieving the ~80% population immunity needed required reaching individuals who were hesitant or hard to reach through traditional channels.
The campaign needed to build trust across cultural and linguistic communities, meeting people where they were, in the language they felt most comfortable in.
Sweden's most trusted faces
Swedish celebrities and public figures lending their voices to reach every corner of the country.
Sarah Sjöström
Tusse
Jason
Shima Niavarani
Jonas Gardell
Loreen
Börje Salming
Izabella Scorupco
Seven languages, one mission
We united Sweden's communication industry under a single campaign, partnering with KOMM, Nord DDB, Micael Bindefeldt AB, and others. The strategy: use recognizable Swedish celebrities to carry the message in 7 languages, matching MSB's communication reach.
The campaign ran across social media, traditional media, and a dedicated campaign website, creating a unified national moment that felt personal and community-specific at the same time.
Services
- Creative Strategy
- Social Media Strategy
- Media Buying
- Project Management
- Influencer Activation
- Community Management
- Campaign Website
Recognition
- Gold, Svenska Designpriset 2021
- Image Communication / Photography